01. The challenge
Leading up to boutique Spiegelbild’s February 2014 launch in Sandgasse 16, we were hired to build its entire brand including logo, business cards & more.
02. The strategy
We wanted to create a minimalist, timeless, modern and distinct design. In addition to the classic logo and high-quality print media, we aimed at creating a stylish, classy online presence that mirrored well the Scandinavian/Italian fashion on offer.
Prevailing against the existing boutiques in the city of Aschaffenburg wasn’t particularly difficult. A Google search for “boutique Aschaffenburg” reveals that Spiegelbild is ranked number 1 in the Google search results. We are supporting the women’s fashion boutique’s discount campaigns with our semi-yearly postcard mailings. That way, we can always bring a breath of fresh air to the existing design.